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New Patagonia film attacks Tasmanian salmon farming

"Everything underneath those pens is dying, is suffocating."

US clothing giant has followed its attacks on the US and Chile with a new 10-minute documentary criticizing Tasmania's aquaculture industry and asking the audience to boycott the state's farmed salmon until producers make "major improvements to their environmental and animal welfare practices," reported The Examiner.

The short documentary, entitled Saving Martha, did not feature any interviews with people from the country's big aquaculture companies but it criticized plans for the expansion of operations to King Island and Storm Bay, which several producers such as Huon and Tassal are hoping to do.

Patagonia has become vocal about its stance against aquaculture, releasing short films focused on the negative impacts of industry. In the pipeline for release is Estado Salmonero, which criticizes Chilean salmon farmers.

Earlier this year, the company released "Artifishal," a film about saving wild salmon with a focus on the West Coast of the United States, where it claims tens of millions of tax payers' dollars are spent on salmon hatcheries set up to counteract the impact of human intervention on wild salmon stocks. That film also criticized the impact of salmon farming in Norway on the country's native stocks of Atlantic salmon.

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