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Surimi demand lifts Fleury Michon Q3 sales

Sales rise for second quarter running underpins early year optimism.

French surimi giant Fleury Michon increased third-quarter revenues by 4.7 percent, helped by stronger surimi sales.

Sales came in at €186.6 million ($211.5 million), up from €178.2 million ($202 million) in the same period a year ago.

It is the second successive quarter that Fleury Michon has posted a rise.

Surimi sales rose 4 percent during the period from a year earlier likely reflecting stronger demand during the summer months when it is used as a salad ingredient.

French surimi producers have been battling to turn around a declining market in recent years.

Innovation has become a tough challenge in this mature market, where discounting is frequent and retailers tend to have little patience with new product launches.

To put the figures into context, the company would have posted sales growth of 1.2 percent without the recent acquisitions of aperatif maker Paso and breakfast products start up Good Morning.

But overall despite lower international sales results appear to support the French food group's early year optimism for the remainder of the year after it posted a first quarter drop in sales.

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