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Saucy Fish nabs new frozen retail listing in Iceland's Food Warehouse

Deal means products will be sold in more than 80 new stores across the United Kingdom.

Seachill's The Saucy Fish Co.’s frozen range will now be stocked in more than 80 Food Warehouse stores across the United Kingdom. Food Warehouse retail outlets are owned by retailer Iceland.

Saucy Fish netted this new listing after a successful trial in a Food Warehouse store in March.

The four products listed at the retailer include Salmon with a Chilli, Lime & Ginger Dressing and Smoked Haddock with Vintage Cheddar & Chive Sauce, along with two saucy-centered fishcakes.

Since launching into frozen last year, The Saucy Fish Co.’s supporting campaign – which

spanned PR, digital and social – has generated in excess of 105 million impressions.

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