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Seachill launching range of ‘flexitarian’ products next year

The range is part of a glut of new product development planned for the new year.

Grimsby-based Seachill’s Saucy Fish Co is embracing the current flexitarian trend in the United Kingdom and is launching a new range of fish products combined with vegetables next year, reports The Grocer.

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It plans to introduce the range during the first quarter of 2019 in a bid to capitalize on the boom in flexitarianism and the “growing trend by meat reducers in switching to fish,” said Amanda Webb, sales and marketing director at Seachill.

The range is part of a glut of new product development (NPD) planned for the new year, which will see the brand launch lines with pangasius and pollock and expand its frozen range with new value-added products catering to the last-minute “dinner for tonight” meal occasion, according to Webb.

Saucy Fish this week announced it had secured a nationwide listing with Iceland’s Food Warehouse for frozen bestsellers Salmon with Chilli, Lime & Ginger Sauce and its Smoked Haddock with Vintage Cheddar & Chive Sauce, along with two sauce-centered fishcakes.

It also comes in the wake of recent big contract wins for parent Seachill to supply prawns to Tesco and coated fish to Waitrose.

Seachill is also recruiting 200 extra staff for its Grimsby manufacturing site, which would take the company’s total headcount to more than 1,500, she added.

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