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VIDEO: IKEA throws marketing heft behind salmon balls

Company is touting the menu item's carbon footprint is seven times lower than its signature meatballs.

IKEA has been heavily promoting its fourth meatball, a salmon ball made from Aquaculture Stewardship Council (ASC)-certified salmon with the addition of Marine Stewardship Council (MSC)-certified cod, since the menu option debuted in August.

Seasoned with seaweed and lemongrass, the company said the new product "captures the fresh taste of cold Nordic sea in a tasty ball."

The company said in May it approached the salmon ball recipe as a way to utilize smaller pieces of the fish that cannot become fillets.

"We worked closely with our suppliers, optimized the process and together created this tasty source of protein with a lower carbon footprint,” said Sabrina Anania-Stepanian, product developer IKEA Food Services AB.

The Swedish furniture giant is now promoting salmon balls heavily on social media, including an extended YouTube commercial for the product (see above).

The new item, sold as part of an IKEA meal for $5.99 (€5.27) joins the signature Swedish meatball and plant-based veggie balls that are currently sold in US stores.

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