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Thai Union signs supply deal with Alibaba subsidiary in China

Company will also set up a flagship store on the Tmall fresh online platform to promote Thai Union’s brands to Chinese consumers.

Thai Union Group signed an agreement Wednesday with Shanghai-based Win-Chain Supply Chain Management, a subsidiary of Alibaba, to become strategic partners in supplying Thai Union’s seafood products in the Chinese market, both online and offline.

Win-Chain agreed to connect Thai Union to Alibaba’s ecosystem of retail and food service channels, and help it set up a flagship store on the Tmall fresh online platform to promote Thai Union’s brands to Chinese consumers.

"Asia, especially China, is very important to our future growth, with the seafood market expanding steadily," said Thiraphong Chansiri, CEO of Thai Union Group.

"Thai Union is very pleased to join hands with Win-Chain to provide our highest quality seafood to Chinese consumers."

Win-Chain is an aggregated global sourcing platform for fresh food, focusing on a data-driven approach to facilitate China’s new retailing and new catering operations and enable omni-channels in the Chinese Market.

Win-Chain is directly connected with multiple retail channels within the Alibaba ecosystem, as well as retail, food service, and wholesales channels out of Alibaba.

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