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Major buyer sticking by Nova Austral's Sixty South brand salmon

'We will continue to sell it. There is no other fish that eats like this.'

It is unclear yet if retail and foodservice buyers will stand by Nova Austral's Sixty South salmon brand in light of the beleaguered company's widening problems associated with its falsifying salmon mortality records.

But one long-time supporter and major buyer of the brand said she is sticking by Nova Austral.

“I absolutely love the product,” Cheryl Fuller, director of fresh seafood operations for Halperns Steak and Seafood, which is owned by the $13 billion (€11.5 billion) distributor Gordon Food Service, told IntraFish. “I was one of the first ones to begin selling it.”

Fuller said Halperns is one of the top sellers of Sixty South salmon in the US market, and she believes the company will eventually emerge from its current troubles.

“We will continue to sell it,” she said. “There is no other fish that eats like this.”

Fuller is disappointed the product has lost, at least for now, its Aquaculture Stewardship Council (ASC) certification, but she expects it will eventually be restored.

It remains unclear if other major customers such as Avendra, one of the world’s largest suppliers of food to hotel chains., will continue to carry Sixty South product. Avendra, Sodexo, and Compass, among others, all sell the product, in part because it is ASC certified.

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